AI Insights · Timothy · October 2025
Top Personal Finance Apps on iOS in Australia, Q3 2025
Explore the performance of leading personal finance apps in Australia, highlighting trends in downloads, revenue, and active users for Q3 2025.
In the third quarter of 2025, the performance of personal finance apps on the iOS platform in Australia showed varying trends in downloads, revenue, and active users. Data from Sensor Tower provides insights into the top five applications in this category.
Splitwise maintained a steady revenue flow, peaking at about $1.6K in early July and experiencing minor fluctuations throughout the quarter. Weekly downloads started strong at 4.6K, with a noticeable dip in late August but rebounding to 4.5K by the end of September. Active users demonstrated resilience, with numbers rising from 109K to a peak of 124K.
YNAB saw a gradual decline in weekly downloads, starting at 611 and decreasing to 441 by the end of the quarter. Despite this, revenue remained relatively stable, with a slight increase to $1.1K in mid-September. Active users showed a positive trend, growing from 4.3K to over 5K.
WeMoney: Pay off debt faster exhibited consistent revenue, hovering around $1K with slight ups and downs. Downloads showed an upward trend, reaching 1.6K in late September. Active user numbers fluctuated but remained strong, peaking at 28K in early July.
Buddy: Budget Planner App experienced stable revenue, with minor variations around $1K. Downloads remained steady, fluctuating slightly around 1.4K. Active users saw a gradual decline from 2.9K to 2.5K by the end of the quarter.
Crunchr – Receipt Saver App had modest download numbers, maintaining around 130 weekly. Revenue experienced a slight decline, ending at $627 in late September. Active user data was not available for this app.
For more detailed insights and data, Sensor Tower offers comprehensive analytics on these and other applications. This overview provides a snapshot of how these apps are performing and their impact on personal finance management in Australia.